Winning the ultimate stamp of approval from festival attendees is a tricky task. Naysayers will complain and take to any outlet to express their views on a particular ticket. Lately, festivals have taken notice on the genre gap and have began to mesh different artists and genres together to create a lineup they hope would be dubbed perfect.
Talent buyers are faced with issues. A shift in genre, or genres should we say, has taken place. Festivals tend to aim to please a single fan base. One genre. Acts booked reflect that genre of music, and that is that. Take Ultra Miami and EDC Las Vegas for example, both music festivals cater to a specific set of people who enjoy electronic dance music. Moreso, a person who lives and breaths indie, or punk rock wouldn’t find themselves within those festival grounds. Not only are there electronic only festivals, some appeal only to punk rock, indie or even jam bands. Take RiotFest, Bumbershoot, or Bliss Fest for example. You don’t get the rave chasers supporting those ticket sales. It’s a whole different sampling of people.
Is this really what works, though? Perhaps meshing together all different genres and creating a super lineup, a super festival even, would be the major key. Following suit of this, Governors Ball, Coachella and even Bonnaroo seemingly got it right. All three have booked talent ranging from different genres. Ultimately driving ticket sales and creating a more diverse fan base attending their events. By mixing genres it forces attendees to become exposed to music they may not have heard before, may not have enjoyed, or may not have thought twice about. Exposure to new things is a good thing! Diversity, people.
In light of mixing genres, a better music festival is the ultimate result. It creates an unparalleled experience for the people attending by exposing new elements of music and appreciation of the arts. The types of vendors throughout the grounds grow, the vibes range, and people find themselves immersed in a crowd of people who may not be exactly like them. All in all, music festivals need this, a range of genres and acts is a good thing.